Atixo NEWsfeed
21.05.2019
behind the scenes
one shooting day at atixo
Before we even go to the photoshooting, a lot has already been done before: Patterns have been developed, changed and sometimes cancelled. Fabrics were printed and patterns translated into all sizes. Collections were put together and the quality has been optimised. If all pieces satisfy the criteria, the planning for the shooting begins.
We have a studio with photographers directly in our house and are therefore very flexible. In most cases it is possible to take a photo as early as one or two weeks after the last sample has arrived. Now we choose a model and the final samples we discuss briefly with one of our freelance make-up artists and the photographer as well as the stylist who later assembles the combinations. Employees plan the catering and book the model's hotel and flight.
Because of our trained make-up artists we can usually start with the first photos on the shooting day 40 to 60 minutes after the arrival of the model. The last preparations are completed while the model gets her look. There are a lot of people crowding around on such a set and everyone has a lot to do. All clothes are freshly ironed and accessories like shoes, jewellery and hats are prepared. The photographer sets up his equipment and tests the settings of the light and the correct representation of the colours on the picture. He adjusts the background and tests the lighting systems. The stylist sorts the garments in the correct order. After our model is dressed and made up, the clothes follow. The stylist dresses the model and uses clips and needles to ensure that the garments fit perfectly and look good. Our photographer stands behind the camera and the model in front of it. Now a test picture. Checking look at the monitor. Does everything look right? Powder is applied, the clothes are straightened again, the hair is removed from the face. Now everything is ready. The flashlight storm starts immediately.
At least three views are photographed per outfit. From the front, from behind and a close-up of special details and materials. Between five and fifteen shots are taken per view. While taking the photos, the pictures are automatically displayed on a monitor so that the team can react immediately if something doesn't fit. When all views of an outfit are in the box, the photographer checks the images on the monitor. Is everything sharp? Is everything on it? Are there good shots? Yes?! Then our model quickly slips into the next outfit. With this type of product photography, the light and camera settings are hardly changed, only the outfits change. This creates a consistent presentation of the articles. Depending on the effort of the garments and photos, we create 20 to 100 products in one day. During the shooting of our Mask Paradise articles, for example, we rebuild the background for a more dramatic image that is used for advertising and product packaging. Our accessory shots require very little effort and are quickly taken. Despite the rather tight schedule everyone has a lot of fun during the shooting and the atmosphere is relaxed but productive.
Once all parts are photographed, the team packs up and everyone goes home. For the photographer the work continues the next day. Immediately after the shooting, the snapshots and grimace pictures are sorted out with closed eyes and the so-called raw data is stored in a database. Our management personally selects the final pictures for the products. These images will be corrected, post-treated and checked again. Afterwards they are included in our database for the online shop, assigned to the corresponding article numbers and prepared for possible packaging with imprint.
But after the shooting is before the shooting. Once the photographer has finished all the pictures, the next project is usually just around the corner and everything starts all over again.
We have a studio with photographers directly in our house and are therefore very flexible. In most cases it is possible to take a photo as early as one or two weeks after the last sample has arrived. Now we choose a model and the final samples we discuss briefly with one of our freelance make-up artists and the photographer as well as the stylist who later assembles the combinations. Employees plan the catering and book the model's hotel and flight.
Because of our trained make-up artists we can usually start with the first photos on the shooting day 40 to 60 minutes after the arrival of the model. The last preparations are completed while the model gets her look. There are a lot of people crowding around on such a set and everyone has a lot to do. All clothes are freshly ironed and accessories like shoes, jewellery and hats are prepared. The photographer sets up his equipment and tests the settings of the light and the correct representation of the colours on the picture. He adjusts the background and tests the lighting systems. The stylist sorts the garments in the correct order. After our model is dressed and made up, the clothes follow. The stylist dresses the model and uses clips and needles to ensure that the garments fit perfectly and look good. Our photographer stands behind the camera and the model in front of it. Now a test picture. Checking look at the monitor. Does everything look right? Powder is applied, the clothes are straightened again, the hair is removed from the face. Now everything is ready. The flashlight storm starts immediately.
At least three views are photographed per outfit. From the front, from behind and a close-up of special details and materials. Between five and fifteen shots are taken per view. While taking the photos, the pictures are automatically displayed on a monitor so that the team can react immediately if something doesn't fit. When all views of an outfit are in the box, the photographer checks the images on the monitor. Is everything sharp? Is everything on it? Are there good shots? Yes?! Then our model quickly slips into the next outfit. With this type of product photography, the light and camera settings are hardly changed, only the outfits change. This creates a consistent presentation of the articles. Depending on the effort of the garments and photos, we create 20 to 100 products in one day. During the shooting of our Mask Paradise articles, for example, we rebuild the background for a more dramatic image that is used for advertising and product packaging. Our accessory shots require very little effort and are quickly taken. Despite the rather tight schedule everyone has a lot of fun during the shooting and the atmosphere is relaxed but productive.
Once all parts are photographed, the team packs up and everyone goes home. For the photographer the work continues the next day. Immediately after the shooting, the snapshots and grimace pictures are sorted out with closed eyes and the so-called raw data is stored in a database. Our management personally selects the final pictures for the products. These images will be corrected, post-treated and checked again. Afterwards they are included in our database for the online shop, assigned to the corresponding article numbers and prepared for possible packaging with imprint.
But after the shooting is before the shooting. Once the photographer has finished all the pictures, the next project is usually just around the corner and everything starts all over again.
